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Redding Advertising Inc.

Every great business starts with an idea. For Chris Zwaga, this idea began in 1981 and became an incorporated reality in 1982 when Redding Advertising Inc. was first introduced. Reclaiming this name is another exciting step in our journey.

Digital Advertising in Redding, CA

Are you looking for a digital marketing agency that goes beyond the work surrounding websites, SEO, Google Ads, and social media campaigns?

Although these services are absolutely helpful when the expertise is needed, what makes Media Plus stand out is our ability to also provide high-quality digital advertising on any platform and device.

To Us – It’s More Than a Job – It’s Our Home

At Media Plus, we believe in the power of local connections because The Northstate isn’t just where we do business; it’s been our home for a lifetime. This also means that we are committed to being accountable for everything we do and we have immediate access to the resources needed to address any challenges quickly and efficiently.

The Original – Beware of Imitators

Our Competition? We don’t see it that way. What Media Plus has to offer goes far beyond the typical ‘agency’. In fact, we are proud to partner with local agencies when their services are required to better aid our clientele. However, for media buying purposes, we have found that using additional partners to place any media buys results in higher costs. . .

Active Advertising: Your Business Deserves It!

Introducing, The Media Plus Approach:

The media landscape is changing, and our local businesses deserve more than just a set-it-and-forget-it approach to advertising. At Media Plus, we don’t commit your business to long-term advertising contracts. In fact, we pride ourselves on bringing up-to-date, innovative ideas to the table for our clients every month, based on 43 years of local experience!

Turn that old Cell Phone into a mini -TV!

Did you know that you can turn an old cell phone (or your current one) into a portable receiver for free over-the-air television? I was excited to see how this would work in two different markets: one with NextGen TV and one without. To test this, I used one of my old devices to see if I could pick up a live, local broadcast. Guess what? It….

Unbox Your Advertising

Even in today’s fast-paced digital world, it’s easy to assume that everyone knows who you are and what you offer. However, the reality is that even the most well-known brands need to continually reintroduce themselves to stay relevant and top-of-mind. This is where the concept of “unboxing your advertising” comes into play.

Don’t Do It All – It Can Sink Your Business!

Running your own business can be incredibly challenging, especially if you try to do everything yourself. Imagine a talented pie baker who decides to open a pie shop. Instead of training other bakers, they insist on making every single pie themselves. At first, it might seem like a great idea. The pies are delicious, and customers love them. But soon, the baker finds themselves overwhelmed. 

Turning Setbacks into Comebacks: How to Rebuild

Once in a while, a setback can be felt on a deep and personal level. In which case, it’s understandable to feel disappointed and hurt when you put yourself out there and it doesn’t go as planned.

It’s important to remember that your value isn’t defined by this one incident and that new opportunities are now waiting to be explored. 

The Evolution of Television

Since its inception, television has undergone a remarkable transformation. Media Plus, established in 1981, has witnessed firsthand the dynamic shifts in the television landscape.

NextGen TV in the Northstate! Redding/Chico

A recent upgrade to the television transmitter atop Shasta Bally, west of Redding, is a big deal for our Chico/Redding broadcasting market. As of now, around 75% of our nation, and even other parts of the world, have already embraced this new broadcast technology, and finally, so can we. It’s called NextGen TV….

Why Traditional Advertising is Essential Alongside Digital Strategies

While digital visibility through websites and SEO is essential, relying solely on these methods is not enough. Google Ads and SEO efforts do not create demand; they capture it. That is, by the time a potential customer uses a search engine, they already know what they need or want and still, they are faced with an overwhelming number of choices. This is why traditional advertising remains a powerful tool for businesses.

Why Partnering with an Agency is a Smart Financial Move for Your Business

When it comes to marketing and advertising, businesses have a choice between working with an agency or dealing directly with media providers.

Unlock Your Advertising Potential & Save Money

Are you looking to maximize your advertising budget, boost your profits, and enhance customer satisfaction?…

Chris Zwaga – The Media Plus Story

At Media Plus, we pride ourselves on our dedication to serving our clients with integrity…

Why Doesn’t It Sell?

1. Lack of Awareness: If potential customers don’t know your product exists, they can’t buy…

Digital Marketing – Where To Begin

In the ever-evolving landscape of digital marketing, agencies like Media Plus face a Herculean task: crafting and executing digital campaigns that resonate with the right audience at the right time…

How Every Advertiser Finds An Opportunity…

Deep within the psyche of every consumer lies a latent sentiment towards every product and service, a sentiment that is just waiting to be stirred. This sentiment is so compelling that identifying the concept that will most effectively market your product or service—

You can’t unlock new doors with the same key. . .